Meet the Team

Our team is the backbone of our business. Each individual member plays an integral part to the smooth running of the company. With years of experience running through our team of staff it ensures the service we provide is of the highest quality.
Dr Roger Mugford, CEODr Roger Mugford

Dr Roger Mugford

CEO

Dr Roger Mugford is a psychologist and farmer who introduced the concept of behavioural therapy to the veterinary profession by founding The Animal Behaviour Centre in 1979. Since then, his referral practice is seen as the leading authority in the field and has seen more than 50,000 pets. He invented the Halti headcollar plus other training and reward based behaviour aids distributed by The Company of Animals, of which he is the CEO.

Paul Nolan

Paul Nolan

CEO US Division / Ops Director

Paul has a strong Operational background, spearheading growth through Supply Chain innovation. He served as Operations Director at The Company of Animals until his appointment as CEO of the Americas division, covering Canada, USA and South America. Paul oversees all strategy and business performance and plays a key role in maintaining the strong company culture. With Paul’s visionary leadership, the Americas division continues to grow from strength to strength. Paul is passionate about sustainability and supports this by living a vegan lifestyle and driving an electric car.
Luke Manning

Luke Manning

Logistics Coordinator

Luke’s role involves processing the export sales and deals directly with the international and European wholesalers, distributors, retail customers and carriers by coordinating their timed movements and delivery requirements. He also manages customer promotions, price changes and resolves queries and or discrepancies on orders. He assists the office team, as well as liaises with the export sales team to help fulfil customer requests or any logistical needs. Luke is equipped with over ten years’ experience in the Freight Forwarding industry. In his spare time Luke enjoys all sports and persists to keep fit all year round. He loves riding Harley Davidsons and traveling with his partner, Amanda.

Laci

Laci

Name: Laci 

AKA: Lou Lou, Louly 

Belongs to: Jade Childs, Brand Exceutive

Breed: Hungarian Pumi

Age: 3

Gender: Male

Likes: Barking! Balls, squeaky toys and doing tricks

Dislikes: Hair cuts

Best Trick: Beg

Laci is a rare breed, a Hungarian Pumi, who has competed in his breed class at Crufts several times as well as appeared on numerous advertising and TV jobs. He is a very clever boy with a large repertoire of tricks and he has the cutest ears and a crazy character! He loves snuggling up for cuddles and is a real cuddle monster, but he is also highly energetic and loves to be doing something and keeping active, and boy does he like to talk!! A loveable boy with a big heart and even bigger mouth!  

Jaeden Iddon

Jaeden Iddon

Group Operations Manager

Jaeden is responsible for group operations strategy along with day-to-day management of the department; including supply chain, procurement, warehousing and demand planning. Jaeden believes that accessibility of our product globally is paramount in providing a competitive solution to our customers, and now with distribution centres in UK, US and China, and dedicated operational resource spanning two continents, we offer a truly global solution. Aside from supply chain functions, Jaeden helps co-ordinate the business’ intellectual property and when not at his desk can often be found tinkering with all things IT at CoA! As a passionate dog owner, he naturally plays a large part in the new product development process for both own-brand and third party vendors, negotiating terms and pricing to ensure CoA’s innovative product portfolio remains at the forefront of the industry.

 

Jaeden demands that his team are dynamic and quick on their feet and would probably attribute his own prowess to his sprinting days; many moons ago he ran 100m and 200m at county level! He’s since hung up his running spikes and in his spare time now enjoys playing bass guitar.

 

Gemma Saulis

Gemma Saulis

Southern Sales Account Manager

Managing sales across the South of England, working closely with pet retailers, vets, garden centers, groomers and other types of retailer to raise awareness of the product ranges and provide training.
Gemma has a keen interest in the pet industry and possesses a 2.1 degree in business management. She has a horse called Ruby, a cat called Puss and 3 rabbits called bunny, chewie and plop

Ted

Ted

Hannah Marinaro

Hannah Marinaro

Supply Chain Co-Ordinator

Hannah's main responsibilities revolve around purchasing materials for inventory and dealing with any issues relating to purchase orders. Hannah also deals with cycle counts, pricing changes and monitoring stock levels and lead times.
Kelly Steel

Kelly Steel

Trainer

Orejas

Orejas

Name: Orejas
AKA: Pumpy
Belongs to: Fiona Whelan, Behaviourist Consultant  + Andrew Groom, Product Development Manager
Breed: Australian Cattle Dog
Age: 8
Gender: Female
Likes: Food and Balls
Dislikes: Areoplanes (so feels the need to chase them off!)
Best Trick: She can climb a ladder
 

Pumpy is profoundly deaf (from birth) but that doesn’t stop her leading an active life or competing at agility.

Karen Hill, TABC Centre ManagerKaren Hill

Karen Hill

ABC Clinic Manager

Karen has worked at the Training and Behaviour Centre since 1989 is responsible for its day to day running; being the first point of contact for pet owners and veterinary practices to arrange an appointment , book a training class or ask some basic advice on a pet’s behaviour. Karen recommends the service she feels is best suited to resolve the client's problem and books them in accordingly. Karen controls all the clinic equipment, looks after the clients that come to see us and assists with consultations where necessary. She also provides follow up support for our clients, such as pet insurance claims. Karen is also an experienced dog trainer and teaches Puppy Pre-School, Puppy Training classes and private lessons.
Jamie Pike

Jamie Pike

Graphic Designer

Responsible for day to day graphic design responsibilities ranging from POS, packaging, illustration and branding.

In his spare time he enjoys watching football, road cycling and attending music gigs.

Doyle

Doyle

Name: Doyle
AKA: Bat Man
Belongs to: Fiona Whelan, Behaviourist Consultant + Andrew Groom, Product Development Manager
Breed: Kelpie x Greyhound x Patterdale Terrier.
Age: 3
Gender: Male
Likes: Running fast
Dislikes: Mud
Best Trick: Posh Paws
 

Doyle is an Irish rescue dog, he loves to compete at agility & is very fast.

Fiona WhelanFiona Whelan

Fiona Whelan

ABC Behaviourist Consultant

Fiona has been working at the Training and Behaviour Centre as a behaviour specialist since 2002, and previously ran her own training and behaviour establishment in Lincolnshire for seven years so has a wealth of experience as a behaviour counsellor. Fiona studied Animal Science and Kennel and Cattery management at De Montfort University and is a full member of The CFBA (Canine & Feline Behaviour Association). She's a regular contributor in veterinary publications as well as being a popular speaker at veterinary congresses. Fiona has always been passionate about rescue animals and her current menagerie includes; two horses, two rescue cats, two tortoises, three dogs including an Australian Cattle Dog (that is profoundly deaf) and two rescues from Ireland.
Liliana Saraiva

Liliana Saraiva

Brand Manager – Pet Head

Liliana is currently managing the PET HEAD brand globally. PET HEAD is a range of shampoos, conditioners and sprays with amazing fragrances that will keep your pet perfectly pampered!

Passionate about uncovering consumer insights and delivering innovative marketing campaigns, Liliana’s focus is to make sure the brand is consistent and engaging with the right audience and obviously, generating key strategies that will grow market share, brand’s reputation and drive growth.

With lots of new challenges, Liliana is creating a 5 year business plan with lots of new and exciting things to come!

Quinn

Quinn

Name: Quinn

AKA: Wampit

Belongs to:  Fiona Whelan, Behaviourist Consultant  + Andrew Groom, Product 

Breed: Spaniel x Terrier x Poodle

Age: 10 months

Gender: Male      

Likes: Chasing Birds

Dislikes: Staying Still! 

Best Trick: Left & Right

Quinn is an Irish rescue dog that was found in a ditch in Tipperary . He has just started foundation agility training.

Jade Childs

Jade Childs

Brand Executive

Vicky Benneworth

Vicky Benneworth

Marketing Manager

Vicky is our energetic Marketing Manager, leading the marketing team and delivering global brand plans for HALTI, Clix, Baskerville, Pet Head and Pet Corrector. 

Vicky comes with a strong consumer marketing background having created exciting commercial plans for a number of well-known household brands and her mission here is to keep our Pets and their owners at the heart of everything we do.

Harley

Harley

Name: Harley
AKA: Harley Davidson
Belongs to: Luke Manning
Breed: Golden Retriever
Age: 12 months(In June 2018)
Gender: Female
Likes: Everyone! Water + Mud.
Dislikes: The Heat
Best Trick: Recall /  Paw / Retrieving
 
Harley, is an 11 month old Retriever, who loves water and long walks in the park. She also loves being around people and playing with her toys. She has lots of energy because she is still a young pup. Shes a super happy little pup and loves to splash around in the mud and water like a baby elephant and then dry off in the sun.

 

Helen Plunkett

Helen Plunkett

Northern Sales Account Manager

Helen has been working for Company of Animals since 2014 in various different roles including PA to Dr Mugford and assisting with product development.

It is now time for Helen to leave the comfort of Head Office and with the help of her four legged best friend “Scout” venture out amongst our lovely customers as Northern Area Sales Manager,

working closely with pet retailers, vets, garden centers, groomers and other types of retailer to raise awareness of the product ranges and provide training.

Guy Meade

Guy Meade

Head of Sales

Guy is our Head Of Sales and is responsible for sales in the UK and all markets outside of the United States and has worked in the Pet sector for the last 9 years working with brands and customers all over the World.  At the Company Of Animals Guy heads a team of seven highly experienced and dedicated Sales and Support staff based at our Ruxbury Farm Head Office or on the road whose roles are to ensure our customers are supported and equipped to help our end consumers and their pets enjoy a happy life together. Outside of work Guy is interested in design, music and the arts and is a keen gardener and also an enthusiastic but untalented cook.

Bouncer

Bouncer

Myst

Myst

Name: Myst
AKA: My pet dragon
Belongs to: Herself  …….. She’s in charge of the universe (Victoria Whicher)
Breed: Collie
Age: 8 Months
Gender:  Female
Likes: Ham, sticks and socks
Dislikes: Bath time

Best Trick: Being good

 

Apollo

Apollo

Name: Apollo
AKA: Little man

Belongs to: Victoria Whicher
Breed: Toy Poodle
Age: 7 Years Old
Gender: Male

Likes: Cuddles and being close to my mum
Dislikes: No cuddles and being far away from my mum
Best Trick: Crate escape artist

Linda Brown

Linda Brown

Brand Manager

Linda is the brand manager for the Company of Animals Training and Behaviour product range. She manages all marketing programs for our key brands Halti, Baskerville and Pet Corrector across both online and retail store channels. Her role also includes supporting our sales teams and distributor partners around the globe and working closely with the product development team on new products and range improvements for the training range.  Linda has a strong background in international marketing and sales and working at the Company of Animals has been a great opportunity to combine her commercial skills with a lifelong passion for dogs! Along with Pablo her Spanish rescue dog, Linda also rides a lovely horse called Gizmo who is rapidly becoming a cherished part of her pet family    

Andrew Groom

Andrew Groom

Product Development Manager

Andrew is responsible for research and product development; he has previously spent many years in senior roles in veterinary pharmaceuticals, equipment and pet product retail. Previous companion animal commercial roles and animal science qualifications equip Andrew and his team to develop and advance great brands such as Halti, Clix, Baskerville and Pet Head both in the UK and the rest of the world. He and his partner Fiona share an enthusiasm of the outdoors and a passion for animal rescue; their current menagerie of rescue animals includes; horses, dogs, cats, tortoises & an assortment of fish.

Merlin

Merlin

Name: Merlin

AKA: Merly

Belongs to: Liz Crisp

Breed: Border Collie

Age: 4 years old

Gender: Male

Likes: Morning lie in's, country walks and chewing his marrow bone

Dislikes:  Men in strange hats

Best Trick: Paw

Merlin has lived with Liz Crisp and her family since March 2014. He loves to play, especially with other dogs, and enjoys coming to work each day. In the paddock his favourite game is to play with his marrow bone. At home he climbs into his toy box and gets all his toys out; we haven’t taught him to put them back yet!

Pablo

Pablo

Name: Pablo
AKA: Pabs / Pablito
Belongs to: Linda Brown Brand Manager
Breed: Spanish Crossbreed  

Age: 5 years old
Gender: Male
Likes: his best doggie friend Jazzy    
Dislikes: Any car journey over 10mins  
Best Trick: An ace cuddler!

  

Linda rehomed Pablo when he was 3 years old from a UK family however he originally came from Spain. He is as absolute sweetie and loves a siesta in the sunshine when the UK weather allows!  His favourite past time is chasing squirrels – luckily the squirrels always win the race.

 

Kevin DeCruz

Kevin DeCruz

National Accounts Manager

Kevin is responsible for all UK online sales activity, making sure that all the visual and written content is up to date and relevant in order to achieve the best possible presence for our products.
Looking after our key website accounts, he also manages all their promotional support and makes sure that all our online customers receive a top quality service from us.
Married with four young children, he finds that all of his free time is taken up with removing small toys that are stuck in household appliances.

Neil Littlewood

Neil Littlewood

IT Project Coordinator

Neil is responsible for IT Projects, systems and services at CoA. He works closely with our hardware, software and solutions vendors to deliver high quality, efficient computing practices, policies and support throughout the company. Neil’s aim is to drive forward innovative new systems, processes and increase overall business productivity. He brings a wealth of IT knowledge to CoA having work having previously worked in various technical and project positions spanning almost two decades - Essentially when technology fails us, Neil’s our man!

 

Neil enjoys classic movies (especially Samurai films), travelling, chess and dining out with family & friends. He has always been a huge fan of dogs and says they have been part of his family his whole life. He believes spending time with them is excellent for human spirit and loves going for walks with his Chow Chow, Prince.

Nori

Nori

Name: Nori

AKA: Noo Noo, Noodles, Nozza, Big bear and Hairy beast

Belongs to: Jade Childs, Marketing assistant

Breed: Newfoundland

Age: 2 years old

Gender: Male

Likes: Swimming, dribbling and his teddy hippo.

Dislikes: Bath time, bed time and frogs

Best Trick: Playing dead

 

Nori is the newest office dog to join us here at the company of animals and defiantly the biggest! He is so big he takes off with some of the office furniture occasionally! With all that hair he likes to knock over his water bowl so that he can lie in it to keep himself cool, so the office floor is often a swimming pool. He also loves performing his tricks and dribbling all over the trousers of his visitors! He is a very playful character and nothing phases him so he is often used as a stooge dog for some of the behavior lessons at the centre, which is great for him as he loves making new friends!

Susan Freeman

Susan Freeman

Office Manager

Susan is responsible for the HR functions, office facilities and day to day running of the office.
She is passionate about animals, currently owning 2 rabbits and is also the proud owner of her lovely dog Ruby!

Nathalie Ducaud

Nathalie Ducaud

Social Media Manager

Daisy

Daisy

Name: Daisy

AKA: Daisy May, Dizzy, Crazy Daisy

Belongs to: Jade Childs, Brand Exceutive

Breed: Unknown Crossbreed

Age: Approx 4 and a half

Gender: Female

Likes: Playing with everybody! Doing Tricks! Salami!

Dislikes: Bath Time

Best Trick: Shy

Daisy is a Romanian Street dog rescue who came over from Romania in December 2014. She was rescued by volunteers from a better life for dog rescue charity from a public shelter facing certain death. She was shaved and left in an open pen in the cold and was so scared she wouldn't stop clinging to the volunteer. The charity had a quota of how many dogs could be rescued on that trip and daisy was not one of the lucky ones- that was until her personality sparked a mission to save her! Shes a funny looking little girl and we have no idea what she is but she has won the hearts of everyone she has met! What she lacks in looks she sure makes up for in personality! She has had a tough start but she looks thankful everyday as you can see she is always smiling! (Doesn't matter if its because of an overbite!) Since being with Jade she has been learning lots of new tricks which she loves doing and participating in the agility classes here at the farm and loves every minute of it!

Paul Marshall, Finance Director Paul Marshall

Paul Marshall

Finance Director

Paul is a Chartered Accountant, qualifying in 1985 following training with Ernst & Young. His background is in the financial sector which extends to having expertise in all aspects of day to day financial management for businesses ranging from small owner-managed start-ups through to international SME's. Appointed a non-executive director in 2003, he is now more involved and in addition to the Finances also holds responsibility for Human Resources and Corporate Governance.

Formerly a Trustee of Medical Detection Dogs, his interests cover cinema, theatre and most sports boasting qualifications in football coaching and cricket umpiring.

Danielle Everett

Danielle Everett

Key Accounts Manager

Danielle joined the Company of Animals as the Southern Territory Manager before being promoted into her current role of Key Account Manager. She is responsible for the development, sales and performance of national key account customers in the UK including multiple pet specialist retailers, pet and equestrian wholesalers, veterinary wholesalers and multiple garden centres. Working closely with key account partners, she manages annual promotional calendars of activity as well as being responsible for forecasting, handling account queries and requests, preparation of sales material and delivering training requirements.

 

Possessing a 1st class honours degree in Equine and Business Management, Danielle has also previously been a competitive show jumper.  A huge animal lover and highly passionate about animal training, behaviour, welfare and health, Danielle is also owner of 2 Jack Russell’s called Roxy and Lottie!

Luti

Luti

Name: Luti
 
AKA: Lutes
 
Belongs to:
Hayley Straus, Finance Assistant
 
Breed:
Cockerpoo
 
Age: 3 years old
 
Gender: Male
 
Likes: Food, sticks, having a mad 5 and agility classes
 
Dislikes: Loud noises, bath time and the postman!
 
Best Trick: Giving a high five
 
Luti has lived with Hayley since he was a puppy and is now a regular to the office. He enjoys going for the lunchtime walks with the other office dogs, and is slowly growing in confidence as he was quite nervous to begin with. They have also joined an agility class and he is absolutely loving learning new things.

Liz Crisp

Liz Crisp

Finance Administrator

Liz handles all banking and sales ledger receipts as well as helping Neal with the purchase ledger. Liz is kept very busy outside of work with her family and menagerie of animals including a new rescue dog; Merlin the Border Collie.

Hayley Straus

Hayley Straus

Finance Administrator

Hayley is responsible for supporting the finance team with the sales and purchase ledger, helping the department run smoothly. Hayley owns a cockapoo named Luti, who is a regular visitor to the office.

Kiki

Kiki

Name: Kiki
AKA: Keeks
Belongs to: Karly Robinson, Finance Assistant
Breed: Rottweiler x German Shepherd
Age: 10
Gender: Female
Likes: Roast chicken, getting a fuss, rolling in fox poo!
Dislikes: Missing out on attention
Best Trick: Balancing a treat on her nose
 
Kiki was adopted at 9 months old after her previous owner was unable to keep her. 9 years have whizzed by and she certainly has her paws under the table, but she definitely doesn’t act her age – she’s often being mistaken for a puppy! Her baths with the yummy smelling Pet Head shampoos due to a certain stinky habit definitely give her a youthful gleam!

Karly Robinson

Karly Robinson

Finance Assistant

Karly is the Finance Assistant and provides support to Neal. Karly deals with the bank reconciliations, statements and petty cash as well as running the company reports. She is also responsible for credit control and helping Neal during the very busy month end periods.

Neal Anderson

Neal Anderson

Group Financial Controller

Neal is Group Financial Controller, responsible for managing the day to day finances of the company.

Ruby

Ruby

Name: Ruby  

AKA: Lots…..Rubes, Ruby Roo, Munchkin, Pickle

Belongs to:  Susan Freeman

Breed: Crossbreed….between a Terrier and Spaniel (we think)

Age: 2 Years Old

Gender: Female        

Likes: Being with her owners, tummy rubs and nice food treats

Dislikes: Being on her own, not being centre of attention, water….

Best Trick: Stealing other dog’s toys in the office, ‘sit’ and ‘down’

Ruby was a stray from Ireland who came to a UK rescue centre.  She stole Susan’s heart immediately when she visited the rescue centre by getting on her knee and refusing to get off – it was obviously meant to be!!

Liz McGuinness, Promotions & New Products CoordinatorLiz McGuinness

Liz McGuinness

Brand Manager

Liz is a Brand Manager within the marketing team. Her brand role encompasses all aspects of consumer and trade communication for our ranges and to support customer service and sales globally. Working part-time allows Liz a slight reprieve from her full time role as a busy mum of two!
Vicky Whicher

Vicky Whicher

Operations Assistant

Vicky arrived at The Company of Animals with a mixed background in both Corporate and Animal Care.  With a passion for dogs since she was a little girl she knew about The Company of Animals and was delighted when she finally got an opportunity to work alongside the team. She owns two beautiful dogs, Millie, a Collie and Apollo, a Toy poodle. Vicky says her dogs have completely opposite personalities and they always keep her entertained.  She has participated in Agility, Pets As Therapy, Sheep Herding & Good Citizen Award Schemes. Vicky ran her own dog walking and pet sitting service, has experience in dog grooming and worked as an Assistant Canine Hydrotherapist.  She is an OCN accredited Canine First Aider and has attended various workshops including Clicker Training, Difficult Dogs Difficult People & Tellington TTouch. In her spare time she supports dog charities by fundraising has worked as an assistant dog trainer.

Fudge

Fudge

Name: Fudge
AKA: Fudginald / Fudgemeister
Belongs to: Paul Nolan, Operations Director
Breed: Cavapoo
Age: 2 years old
Gender: Male
Likes: Billy + Margot Iced Treats and long runs
Dislikes: The dark!
Best Trick: Finding golf balls in the rough

Paul rescued Fudge… from his own parents! He spend most days in the office playing with the array of wonderful dogs there, and enjoys daily lunchtime walks.

Claude Marechal

Claude Marechal

French Sales Agent

Claude is our sales agent for France and Belgium, responsible for building strong partnerships with our distributors

Sarah Gibbs

Sarah Gibbs

ABC Administrator

Sarah joined the company in 2016 and is one of our trainers at the centre.  She is also responsible the day to day running of the training classes and is the first point of contact for anyone requiring training advice or to book a class or training session.  She used to run her own business providing dog walking, training and boarding and was previously an Area Officer for Beagle Welfare, whom she still volunteers for.  Sarah has a Diploma in Intermediate Canine Psychology and is studying for her Advanced Canine Psychology Diploma.  She has also attended a Canine First Aid Workshop.  Sarah has two Beagles, Snoopy & Daisy and enjoys spending time with her family and walking in her spare time.

Scout

Scout

Name: Scout

Aka: Scouty

Belongs to: Helen Plunkett  Northern Sales Account Manager

Breed: Lhasa Apso

Age: 3

Gender: Female

Likes: Cuddles, food, bullying Bounce, being the cutest but bossiest in the office!

Dislikes: Anything that involves keeping her clean and tidy and anyone she doesn’t know.

Best trick: Spin & sit

Hayley Comber

Hayley Comber

UK Sales Supervisor

Hayley has a pivotal role in the sales team, as she is the Sales Coordinator Supervisor. She acts as the support network for the account managers and ensures any documentation, queries and follow ups are conducted in a timely and efficient manner – basically keeping the sales team in line! Hayley is they key point of contact for new account enquiries and provides current accounts with any support they need. Hayley is a key member of the team and makes sure all our accounts receive the top quality service that they have come to expect from COA.
Harry Mugford

Harry Mugford

Product Development Administrator

Napoleon

Napoleon

Name: Napoleon
AKA: Popo
Belongs to: Nathalie Ducaud
Breed: Pug
Age: 7
Gender: Male
Likes: Oranges, ear tickles and sofa surfing

Dislikes: dogs on TV
Best Trick: Farts and snores
 
Napoleon is a chilled out pug who will only wake up from his endless naps if there’s food involved. He’s very stubborn but also very loyal and makes a great footwarmer!