Dr Roger Mugford
Dr Roger Mugford is a psychologist and farmer who introduced the concept of behavioural therapy to the veterinary profession by founding The Animal Behaviour Centre in 1979. Since then, his referral practice is seen as the leading authority in the field and has seen more than 50,000 pets. He invented the Halti headcollar plus other training and reward based behaviour aids distributed by the Company of Animals. Roger continues to invent and innovate better ways to live with and enjoy companion animals, tasked within two research groups “Animal Insights Limited” (incorporating the world renowned Animal Behaviour Centre) and Canine Cognition Limited. The latter invests in and supports the US-based enterprise PupPod LLC , which is developing clever learning and training systems for dogs.