Meet the Team

Our team is the backbone of our business. Each individual member plays an integral part to the smooth running of the company. With years of experience running through our team of staff it ensures the service we provide is of the highest quality.
Dr Roger Mugford, CEODr Roger Mugford

Dr Roger Mugford


Dr Roger Mugford is a psychologist and farmer who introduced the concept of behavioural therapy to the veterinary profession by founding The Animal Behaviour Centre in 1979. Since then, his referral practice is seen as the leading authority in the field and has seen more than 50,000 pets. He invented the Halti headcollar plus other training and reward based behaviour aids distributed by The Company of Animals, of which he is the CEO.

Paul Marshall, Finance Director Paul Marshall

Paul Marshall

Finance Director

Paul is a Chartered Accountant, qualifying in 1985 following training with Ernst & Young. His background is in the financial sector which extends to having expertise in all aspects of day to day financial management for businesses ranging from small owner-managed start-ups through to international SME's. Appointed a non-executive director in 2003, he is now more involved and in addition to the Finances also holds responsibility for Human Resources and Corporate Governance.

Formerly a Trustee of Medical Detection Dogs, his interests cover cinema, theatre and most sports boasting qualifications in football coaching and cricket umpiring.

Paul Nolan

Paul Nolan

CEO US Division / Ops Director

Paul has a strong Operational background, spearheading growth through Supply Chain innovation. He served as Operations Director at The Company of Animals until his appointment as CEO of the Americas division, covering Canada, USA and South America. Paul oversees all strategy and business performance and plays a key role in maintaining the strong company culture. With Paul’s visionary leadership, the Americas division continues to grow from strength to strength. Paul is passionate about sustainability and supports this by living a vegan lifestyle and driving an electric car.
Jaeden Iddon

Jaeden Iddon

Group Operations Manager

Jaeden is responsible for group operations strategy along with day-to-day management of the department; including supply chain, procurement, warehousing and demand planning. Jaeden believes that accessibility of our product globally is paramount in providing a competitive solution to our customers, and now with distribution centres in UK, US and China, and dedicated operational resource spanning two continents, we offer a truly global solution. Aside from supply chain functions, Jaeden helps co-ordinate the business’ intellectual property and when not at his desk can often be found tinkering with all things IT at CoA! As a passionate dog owner, he naturally plays a large part in the new product development process for both own-brand and third party vendors, negotiating terms and pricing to ensure CoA’s innovative product portfolio remains at the forefront of the industry.


Jaeden demands that his team are dynamic and quick on their feet and would probably attribute his own prowess to his sprinting days; many moons ago he ran 100m and 200m at county level! He’s since hung up his running spikes and in his spare time now enjoys playing bass guitar.


Neal Anderson

Neal Anderson

Group Financial Controller

Neal is Group Financial Controller, responsible for managing the day to day finances of the company.