Company of Animals will be showcasing new additions to its market leading Halti range of walking products at this year’s Zoomark International event. Hosted biennially, Zoomark International is the place to showcase new products, with around 27,000 retailers, buyers and distributors of pet products and accessories attending the event in Bologna from around the globe.
Originally designed and developed by Dr Roger Mugford, animal behaviour psychologist and Company of Animals Founder, the latest in the evolution of the Halti range of walking products will be showcased at Zoomark this year. On the stand visitors will see the new Halti No Pull Harness, Halti Headcollar and Baskerville Ultra Muzzle. The Halti No Pull Harness will also feature in the New Product Showcase area at Zoomark.
Visitors will be able to see the newly designed Halti No-Pull Harness in new look packaging. With its two-point control, bright reflective strips and reinforced webbing material, it’s an incredibly functional design already receiving fantastic reviews from buyers and consumers, in the UK and USA. The show is also a fantastic opportunity for European customers to see the new product range and packaging for the first time.
Looking ahead to the exhibition, Paul Nolan, Company of Animals CEO, said: “We’re extremely excited to be returning to Zoomark. It’s an unmissable opportunity to continue showcasing the new Halti range to the global market. We’re heavily committed to continuously developing our ranges and improving the behaviour of pets, and therefore the relationships they have with their owners. We’re excited to see what European buyers make of our latest improvements too.”
The show follows a busy few months for Company of Animals. In March the team attended Global Pet Expo in Orlando. There, the team officially launched the new branding and packaging for the Halti range, which was very well-received. The changes reflect consumer-led demands such as its modern look and user-friendly design.
Nolan added: “Our new packaging enables customers to try, test and fit the products from the moment they see them in stores. The cardboard make-up of it also demonstrates our ongoing commitment to decreasing the amount of plastic we use in our supply chain. We are very much looking forward to showcasing it at Zoomark.”
Company of Animals will be showcasing their range of training and behaviour products at Zoomark International 6th-9th May in Bologna, Italy.