Company of Animals (COA) has rolled out an extensive marketing campaign to support the launch of the new products in the Halti No-Pull product range.
The integrated campaign incorporates a targeted social media advertising strategy. The advertising schedule, the biggest undertaken by COA to date, is aligned to launch activities with a number of key retail partners.
Target channels for advertising activity include YouTube, Facebook and Instagram with the objective of reaching five million consumers over the campaign period. The campaign which launched on 11 September 2019, will run for 8 weeks. The UK is the market focus for 2019, with the campaign being mirrored in the US in 2020.
It is important for the Halti campaign to demonstrate the emotional connection and benefits of the products to both dog and owner enjoying walks together. Video adverts were filmed during a two-day shoot in London this summer. The adverts seen here bring the campaign to life and showcase the products to the best advantage as COA endeavours to expand their audience and reach a younger market.
Nick Hucker, Commercial Director at Company of Animals, said: “We are implementing a comprehensive advertising campaign, targeting platforms where we know our consumers are active.”
“Our marketing activity and campaign timings are designed to support the retailers as they launch the new range of Halti products and raise brand awareness with a new generation of dog owners, driving footfall and sales conversion both in store and online.”
A unique website has been created for the campaign showcasing key product highlights which will enable the consumer to make the best purchase decision for their pet. For more information visit https://haltiwalkhappy.com