Company of Animals Halti range has once again won Brand of the Year at the Animalis Edition of the prestigious World Branding Awards, which took place in the historic Hofburg Palace in Vienna on 3rd July 2019.
The Animalis Edition of the Awards pays tribute to the achievements of pet and animal brands from around the globe. More than 800 brands from 35 countries were nominated for the Animalis awards this year, with 60,000 consumers from around the world participating in the voting process.
The unique judging process used to identify the winning brands is made up of 30 per cent brand valuation, 30 per cent public online voting and 40 per cent consumer market research. The Company of Animals Halti range was again successful in winning Brand of the Year for Apparel and Accessories – Harnesses.
Walking dogs is essential to their welfare and offers pleasure and health benefits to both the animal and owner. The Halti headcollar was the world’s first headcollar invented by Company of Animals founder, Dr Roger Mugford in 1984.The Halti brand has extended to other accessories for walking dogs including collars, leads, harnesses and activity leads.
Dr Roger Mugford , Owner of Company of Animals, attended the event to collect the award said: “We’re delighted to have once again been recognised by The World Branding Forum and feel honoured to accept this accolade. The Halti headcollar was invented to help make walking the dog a more enjoyable experience, for both pet and owner.
"The Halti brand continues to grow to such an extent that a Halti-branded item is purchased by someone, somewhere in the world, on average every minute of the day. We are proud to market this award-winning product and will continue to share the benefits of Halti to a worldwide market.”